The customer journey is more important than ever before – it’s shifted from being a ‘nice to do’ to becoming a top priority among retailers. Today’s savvy consumers have high expectations; so retailers will need to assess and enhance the journey in order to match those expectations.
Improving the journey will require more than getting your digital content right, or leveraging the plethora of customer data that is available to retailers these days. It also requires your company to prepare its supply chain for the challenges of a continuously changing, fast-paced commerce environment ruled by the empowered customer.
It has never been more true that companies cannot compete without strong operations. Relative performance in supply chain management has become more boardroom relevant than it has ever been. A supply chain leadership position is now seen as a strategic role, whereas a decade ago it would have been considered a tactical one.
This new role comes with heightened pressure and has many managers looking for faster, simpler and above all real time dataviz tools. Yet, with most Retailers and suppliers focussing on the epic task of cleaning up their digital content, logistical data is all too often being neglected.